I have decided to analyse 'Paranormal Activity 2' Teaser Trrailer as this is based on the ideal trailer I want to produce, I will focus on the elements and
discuss why they have used it. I have also decided to analyse a tesaser trailer as well as a full length trailer due to the fact of being uncertain on whether we should ourselves make a full length or a teaser trailer.
Genre
- Paranormal Activity 2 is a Horror film like the other trailer I have analysed Insidious the reason for my analysing two Horror films is because I myself am going to be making a trailer based on similar aspects that occur in two of the films.
Audience
The audience yet again, similar too Insidious will aim at attracting a 15+ audience due to the nature of the film and being able to include certain aspects which I wouldn't be able to include if I was to rate the film a 12a certificate, I shall also be aiming at attracting a 15+ audience is because they are attracted to the films in which come with a horror film such as the suspense, gore and violence that come with the films. The film shall attract both genders because the trailer shows a family which means it is family based and not a horror film that revolves around group of woman. Films like this create a huge talking point between people who have seen it so this shall be another reasoning for people coming to see the film with their friends.
Representation
- The franchise Paranormal Activity are known for their trailers being different to the rest of trailers in which are made for Horror films as they show the response of the audience watching the films this having a positive effect on the people seeing the trailers as with them seeing a great response from the audience it makes the remaining people want to go and watch it for it to have the same effect on them.
Narrative
- Finding a theory to associate with a teaser trailer is very hard due to them only giving you very little hints of things that are going to take place in the film however through seeing the full length trailer of this film also I am able to say that I believe Todorov's theory is being used given that they want as at the beginning of the films things are okay and we have a disruption in the mid stage of the film and at the end things seem to be okay or a new equilibrium will occur of some sort.
Media Language: Cinematography
- At the beginning of the trailer we are shown a long shot down a dark corridor which is footage from the previous film as we see a person be thrown towards the camera immediately grabbing the audience's attention.
- The camera begins to zoom in towards the corridor indicating something is present in the dark area in which we cannot see however to add mystery to this the image begins to fade away as text is shown on the screen stating 'You demanded it' this indicating this film is going to be such a success as we wanted to see the first.
- We are yet again shown the response of the audiences reaction from the film that they are watching as we see a wide angle shot of the whole audience and there response to the film being shown on screen, this adds anticipation to the film and makes people want to come and watch it.
- A close up is then shown of a woman's face however she just appears on screen from no where making the audience jump and we see this through there reaction as the camera straight cuts to the audience.
- Wide angle shots are then shown of various areas of the house showing the darkness of the surroundings this is coming from the view of the cameras that are set up around the house, however a significant shot is in the babies bedroom as the dog lies on the floor asleep until we see a high angle shot of the dog barking at the door yet nothing is there.
- The camera flicks through once again of the house however when the camera comes back to the room with the baby in a dark shadow is shown in the door where the dog was barking at in the figure of a woman however the face is blur indicating mystery and fright to the viewers.
Media Language: Sound
- The sound throughout the teaser trailer is very minimal however the sounds that we are able to hear are very significant as they make the audience jump as they are very loud and abrupt as the first sound we hear is of the person and the loud bang as they hit the camera, the second significant sound we hear is of the audiences reaction and finally the dog barking which goes silent and then a sudden loud noise as we see the woman in the door way.
Media Language: Editing
- The editing present in the teaser trailer are only straight cuts as we go from camera to camera to show the different areas of the house however each shot has its own significance as you are able to see things in the shots that make you jump and add to the suspense and jump factor.
Media Language: Mise-En-Scene
- Located in the house at all times with the lighting having a blue shade to it yet it is always dark making the scene more edgy to watch for the viewer, we are also seen in the cinema which is yet again dark however this time green to show that they are watching the film.
Genre
- Paranormal Activity 2 is a Horror film like the other trailer I have analysed Insidious the reason for my analysing two Horror films is because I myself am going to be making a trailer based on similar aspects that occur in two of the films.
Audience
The audience yet again, similar too Insidious will aim at attracting a 15+ audience due to the nature of the film and being able to include certain aspects which I wouldn't be able to include if I was to rate the film a 12a certificate, I shall also be aiming at attracting a 15+ audience is because they are attracted to the films in which come with a horror film such as the suspense, gore and violence that come with the films. The film shall attract both genders because the trailer shows a family which means it is family based and not a horror film that revolves around group of woman. Films like this create a huge talking point between people who have seen it so this shall be another reasoning for people coming to see the film with their friends.
Representation
- The franchise Paranormal Activity are known for their trailers being different to the rest of trailers in which are made for Horror films as they show the response of the audience watching the films this having a positive effect on the people seeing the trailers as with them seeing a great response from the audience it makes the remaining people want to go and watch it for it to have the same effect on them.
Narrative
- Finding a theory to associate with a teaser trailer is very hard due to them only giving you very little hints of things that are going to take place in the film however through seeing the full length trailer of this film also I am able to say that I believe Todorov's theory is being used given that they want as at the beginning of the films things are okay and we have a disruption in the mid stage of the film and at the end things seem to be okay or a new equilibrium will occur of some sort.
Media Language: Cinematography
- At the beginning of the trailer we are shown a long shot down a dark corridor which is footage from the previous film as we see a person be thrown towards the camera immediately grabbing the audience's attention.
- The camera begins to zoom in towards the corridor indicating something is present in the dark area in which we cannot see however to add mystery to this the image begins to fade away as text is shown on the screen stating 'You demanded it' this indicating this film is going to be such a success as we wanted to see the first.
- We are yet again shown the response of the audiences reaction from the film that they are watching as we see a wide angle shot of the whole audience and there response to the film being shown on screen, this adds anticipation to the film and makes people want to come and watch it.
- A close up is then shown of a woman's face however she just appears on screen from no where making the audience jump and we see this through there reaction as the camera straight cuts to the audience.
- Wide angle shots are then shown of various areas of the house showing the darkness of the surroundings this is coming from the view of the cameras that are set up around the house, however a significant shot is in the babies bedroom as the dog lies on the floor asleep until we see a high angle shot of the dog barking at the door yet nothing is there.
- The camera flicks through once again of the house however when the camera comes back to the room with the baby in a dark shadow is shown in the door where the dog was barking at in the figure of a woman however the face is blur indicating mystery and fright to the viewers.
Media Language: Sound
- The sound throughout the teaser trailer is very minimal however the sounds that we are able to hear are very significant as they make the audience jump as they are very loud and abrupt as the first sound we hear is of the person and the loud bang as they hit the camera, the second significant sound we hear is of the audiences reaction and finally the dog barking which goes silent and then a sudden loud noise as we see the woman in the door way.
Media Language: Editing
- The editing present in the teaser trailer are only straight cuts as we go from camera to camera to show the different areas of the house however each shot has its own significance as you are able to see things in the shots that make you jump and add to the suspense and jump factor.
Media Language: Mise-En-Scene
- Located in the house at all times with the lighting having a blue shade to it yet it is always dark making the scene more edgy to watch for the viewer, we are also seen in the cinema which is yet again dark however this time green to show that they are watching the film.
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