Research And Planning: Full length Trailer Analysis

I have decided to analyse 'Insidious' as this is based on the ideal trailer I want to produce, I will focus on the elements and discuss why they have used it.

Genre
The film above 'Insidious' is a Horror film, you are able to see this through the images, shot types and camera angles they use throughout the full length trailer, they aim to keep you on the edge of your seat throughout the film with the twisted story line. For a Horror film to be successful these days you have to keep the audience on edge and entertained throughout.

Audience
The audience in which I will aim at attracting is 15+ due to the nature of the film and being able to include certain aspects which I wouldn't be able to include if I was to rate the film a 12a certificate, I shall also be aiming at attracting a 15+ audience is because they are attracted to the films in which come with a horror film such as the suspense, gore and violence that come with the films. The film shall attract both genders because the trailer shows a family which means it is family based and not a horror film that revolves around  group of woman. Films like this create a huge talking point between people who have seen it so this shall be another reasoning for people coming to see the film with their friends.

Representation
- We are lead to feel sympathetic for the child because we see him in the hospital bed with blood all over the sheets, we feel more sympathetic for the child because of his age.
- The family seem to be well off because of the size of the house they are living in and the lifestyle they are living, we see this through the representation of Mise-En-Scene.
- We see that the mother and father of the child are also effected by the happenings around them as the mother and father are worrying and scare of what is going on around them.

Narrative
I believe this full length trailer of Insidious is using Todorov's theory and the reasoning for this is due to the film for one being a Horror and the way in which Todorov's theory works then it fits in well with the film as the equilibrium of the film is when we see the child in the hospital and he is now in pain from the things that are taking place, with us knowing this through the trailer there is also a montage of small clips being played to give you an idea of the story. Although we do not see a new equilibrium in the trailer we have an idea that there will be one fitting in with Todorov's theory but with it only being a trailer they don't want to give the films ending away.

Media Language: Cinematography
- Trailer starts of with a medium close up of the dad of the child and this gives us a clear indication that the father plays a key role in the film.
- We are then shown a close up of a ticking machine and this is relevant to what is happening to the father at that current time as he seems to be in the room with somebody else.
- The camera then slowly zooms into a close up of the fathers face with his eyes shut this time indicating he may be going into some sort of hypnosis.
- A low angle shot is used on the house and also a long shot two show the outside of the house being a very bright place and this the viewers a bigger effect as it adds realism to the film as they are living in a normal home yet the happenings that occur inside are shown through the bright colors we see outside to then being in the home and the colors being faded and gloomy.
- A montage of short clips then take place with medium close ups of the family together to show that they are a family and things seem to be normal and nothing is going on, however we know that this isn't the case as at the ending of the short montage that takes place in the trailer we see the young boy climbing some ladders and a long shot is used as the child falls and the lighting in the room is very dark having multiple meanings and that the house isn't a bright place as at first sight it seems to be.
- A two shot is then used of the mum and dad with very worried facial expressions as the camera then turns to the child in the hospital bed as we see an over the shoulder shot showing the connection of the family however it also may mean that the child is very weak and this makes us feel sympathetic for him.
- We then have yet another close up of the mothers face showing the misery she is going through as she witnesses her child suffer.
- A high angle medium close is then used of a rocking horse moving and this now signifies to the viewer that the family are not alone in the house and in fact something else is amongst them.
- A low angle shot is used moments later as the mother stops the horse from rocking as it signifies the thing that is amongst them is a more powerful character than she is and she is now seen as a weak person.
- We then have an eye level shot of a shadow reflection on the wall as the young boy closes his door with very gloomy surroundings yet again indicating something else is amongst them.
- The shots continue to become darker and darker as we are now introduced to new people as the close ups of the cameras indicate some form of experiments are being performed to try and find what is amongst them in the house.
- We are then shown a close up of the father however this time there is a demon that is behind him and we see him hovering over the shoulder of the father yet his is oblivious to his presence.

Media Language: Sound
- At the beginning of the trailer the tempo of the music is unsettling as we hear the ticking of the instrument making the atmosphere uneasy however throughout the trailer the music becomes more unsettling as the tempo increases showing that things are getting worse for the family.
- A part in the trailer that is significant is when the mother is listing to the baby noise monitor and she can here a static noise in it yet the baby is sleeping upstairs and nobody else is in the room, this telling the viewer they are not alone.
- We then hear a roar of some sort as the mother put the baby monitor to here ear and this then gives a clear understanding for the mother and the viewers that the thing is making itself present, from here on out the music continues to become faster and louder as it becomes more tense for the family however the beat begins to slow down and become more meaningful as they try to begin to find out what is with them in the house.

Media Language: Editing
- Panning is used at the beginning of the trailer to show the house as a very nice place to live however as the trailer continues the editing increase in speed as montages are used to show you quickly what is going on however during the middle of the trailer quick straight cuts are used to indicate the tense atmosphere surrounding the film.
- Title frames are also present throughout the whole of the trailer and then appear after every short scene as this grabs the audience attention.

Media Language: Mise-En-Scene
- As you see in all horror films low key lighting is used throughout the trailer as this gives you an unsettling feeling and puts you on edge at the correct moments.
- The surrounding area of the house at first is during the day when things are fine however it soon turns to night as we are able to see this through things becoming a lot darker visually in the house, this makes the presence very unwelcoming and very scary for the viewer.
- The clothing the family wear is very gloomy and this adds to the mood of the surroundings given that they never wear any bright colored clothing.