From the poster, I am able to see straight away through the image used that the genre of the movie is horror given that the colours in which have been used are very dark indicating the film to be very dark aswell, the title of the film also may indicate that the genre of the film is horror has The Grudge sounds very sinister. The dark grey tone over the face and the very bleak colours add to the effect that the genre is horror. The audience in which I believe this film to be aimed at is 15-30 years due to horror films tending to attract this type of audience. The extreme close up of the eye on the poster this shows us that the character may be very dark due to the hair we see covering the face giving it the spooky effect and there is mystery to this character showing the darkness behind the character. The narrative shown through the poster is that the girl is possessed and haunts people and 'It never forgives, It never forgets' tagline indicates that the character will be there to haunt you for the rest of your life clarifying more to the audience it is a horror film.
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